Digital solutions are tools which use technology to improve processes and provide new avenues for customer interaction. They can help businesses stay competitive, satisfy customers’ needs more effectively, and drive growth. However, identifying and selecting the right one requires careful planning. Here are a few key aspects you should take into consideration when selecting the right digital business solution.
Many digital solutions use the use of a variety of innovative and scalable technology that enable them to grow as a company and adapt to the needs of the company. This flexibility comes at a price. It’s not unusual for successful solutions to lead to demands for expanded services, more personalization, and more variability. The problem for digital businesses is to appreciate the complexity that creates value, but avoid complexity that doesn’t.
Complex digital solutions automatize routine tasks. This lets employees spend less time on administrative tasks and focus on more important tasks. They also enhance data management and facilitate better decision-making by monitoring data in real-time. In addition they can help cut costs and enable easier scaling the company.
Sales professionals face a problem in communicating the value of these capabilities. They must develop an understanding of how these solutions can provide tangible rewards to specific customers’ needs. They must also be able adjust their value offering to meet the changing needs of customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your business for a Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.
